POWERFULL (King Beverages) & Pak Adventures in order to contribute to health and fitness and promote sports and tourism is organizing an Ultra Marathon Race 500 Km with the support of GB Sports and Tourism department and technical support of Pakistan Road Runners. Marathon is a long-distance competitive run, strictly one of 26 miles 385 yards (42.195 km). Further modified in to half marathon, and Ultramarathon. An Ultramarathon, also called ultra-distance or ultra-running, is any footrace longer than the traditional marathon length of 42.195 kilometers (26 mi 385 yd). More than 800 marathons are held throughout the world each year, with the vast majority of competitors being recreational athletes, whereas larger marathons can have tens of thousands of participants. The POWERFULL Ultra Marathon from Khunjerab 500 km Run is an outdoor running event organized by Pakistan Road Runners! Starting from Khunjerab Pass in a time period of 8 days. During the last days of 2020, two legendry athletes are attempting to make a Pakistani record i.e. 500km Run along with three others. The main purpose to organize this event is to promote healthy outdoor activities, marathons/Ultra Marathons, and tourism.