Detailed syllabus

Course Title: Tourism Principles, Practices and Philosophies

Program: Certificate Course

Course Length: 16 weeks



Student Learning outcomes


1.      Tourism in Perspective

Candidates should be able to:


1.1 Introduction to Tourism

1.1.1 understand what tourism is and its many definitions.

1.1.2learn components of tourism and tourism management.

1.1.3 define different types of tourism


1.2 Basic Approaches to Study Tourism

1.2.1 examine various approaches to study Tourism

1.2.2 Various approaches to study tourism and determine which is of greatest interest of you.


1.3 Economic Importance

1.3.1 appreciate how important tourism industry to the economy of any country

1.3.2 role of tourism in the economy of the world

1.3.3 importance of tourism to create employment opportunities


1.4 Benefits and Cost of Tourism

1.4.1 know the cost and benefits of tourism


2.      Career Opportunities

Candidates should be able to:


2.1 Introduction

2.1.1 recognize current situation of human resource involve in tourism industry

2.1.2 evaluate future job opportunities in tourism sector


2.2 Career paths in Tourism

2.2.1 learn about the career available

2.2.2 discover which careers might match your interests and abilities

2.2.3 identify the additional sources of information on career


3.Tourism Supply, Demand

Candidates should be able to:


3.1 Tourism Components and Supply

3.1.1 be acquainted with supply components that any tourist area must have



3.2 Matching Supply and Demand

3.2.1 be able to use mathematical formula to calculate the number of guest rooms needed for the estimation of future demand

3.2.2 develop the ability to perform a task analysis in order to match supply components with anticipated demand.

3.2.3 discover methods of adjusting supply components in accordance with fluctuating demands levels



3.3 Measuring and Forecasting Demand

3.3.1 understand the concept of demand of tourists

3.3.2 importance and application of demand in tourism development planning

3.3.3 understand the factors determining the magnitude and fluctuations of demand

3.3.4 to apply various methods to measure and forecast demand



4.Tourism Marketing

Candidates should be able to:


4.1 Definition and Concept of Marketing

4.1.1 be familiar with the definition and different concepts of tourism marketing

4.1.2 be familiar with the importance of tourism marketing

4.1.3 identify the importance internet in tourism marketing

4.1.4 recognize the internet’s impact on tourism marketing


4.2 The Marketing Mix

4.2.1 become familiar with the marketing mix and be able to formulate the best mix for a particular tourism product

4.2.2 recognize the importance of the relationship between the marketing concept and product planning and development

4.2.3 understand the vital relationship between pricing and marketing


4.3 Marketing Segmentation

4.3.1 do marketing segmentation to plan a tourism marketing program for the business you are the most interested in

4.3.2 demonstrate the linkage between tourism marketing and tourism policy


5.Tourism’s Future

Candidates should be able to:


5.1 Tourism in the Third Millennium

5.1.1 examine forecasts concerning the growth of international tourism

5.1.2 identify the major global forces that are shaping tourism and tourists of tomorrow


5.2 The Nature of Future Growth

5.2.1 understand the impacts, both positive and negative, that these forces are likely to have on tourism markets and on the ability of tourists’ destinations to respond to the demands of these markets



6 Sustainable Tourism

Candidates should be able to:


6.1 Tourism and the Environment

6.1.1 understand the fundamental nature of sustainable development and sustainable tourism

6.1.2 identify guiding principles for achieving sustainable tourism

6.1.3 review the policy aims of an agenda for sustainable tourism

6.1.4 examine the major challenges facing achievement of sustainable tourism


6.2 Ecotourism

6.2.1 the meaning of ecotourism

6.2.2examine the concept of ecotourism and its role in sustainable tourism.

6.3.3  identify the new realities of tourism in an era of global climate change

6.2.4 examine policies and measures to mitigate tourism-induced climate change.



7. Motivation for Pleasure Travel

Candidates should be able to:



7.1.1 adopt a professional approach to motivateand recognize differences in other people'smotives



Course Title: Travel and Tour Management

Program: Certificate Course

Course Length: 16 weeks



Student Learning outcomes


1.      Introduction

Candidates should be able to:



1.1.1        be familiar with the background of tourism business

1.1.2        the importance of Pakistan as one of the best tourists’ destinations

1.1.3        identify the opportunities of adventure tourism in Pakistan

1.1.4        familiar with the cultural diversity of Pakistan



2.      Tour Guide Skills

Candidates should be able to:



2.1.1 Identify the qualities of a good guide

2.1.2 familiar with the terminologies/terms related to tourism

2.1.3 familiar with how to arrangetours for domestic and international tourists

2.1.4 arrange camping

2.1.5 familiar with basic camping skills

2.1.6 recognize basic hiking/trekking skills

2.1.7 distinguish basic rules and regulations of mountaineering

2.1.8 recognizeboth hard and soft map reading and route finding skills


3.      Basic health and Hygiene

3.1.1        familiar with first aid

3.1.2        enhance ability to handle emergency situation

3.1.3        establish good security measures.

3.1.4        familiar with the basic knowledge of healthy food



4.1.1         acquainted with how to welcome and good bye tourists

4.1.2        arrange Hotels/camping sites for tourists

4.1.3        arrange the transport

4.1.4        deliver a commentary to the tourists


Course Title: Hotel Management

Program: Certificate Course

Course Length: 16 weeks



Student Learning outcomes


1.      Front Office Operations

Candidates should be able to:


1.1 Introduction to Lodging Operations

1.1.1 classification of lodging properties

1.1.2 recognize the hotel organization and department functions

1.1.3 hotel ownership and development


2.      Front office System

2.1.1        the stages of the guest cycle

2.1.2        front office record system and documents

2.1.3        Property management systems

2.1.4        Telecommunication systems


3.      Reservations Management

3.1.1        Types of reservations

3.1.2        Reservations and scale

3.1.3        Reservations policies and procedures

3.1.4        Group reservations

3.1.5        Reservation availability and control


4.      Registration and Guest Communication

4.1.1        The registration process

4.1.2        Registration records

4.1.3        Communication with guests

4.1.4        Handling guests requests and complaints

4.1.5        Front office accounting and complaints


5.      Front office Accounting and Audit

5.1.1        Accounting fundamentals

5.1.2        Creating and maintain front office account

5.1.3        Internal control producer

5.1.4        Front office audit process


6.      Managing the Guests’ Experience

6.1.1        The guests-focused environment

6.1.2        Towards a positive service culture

6.1.3        Effective communication in guests service


7.      Contemporary Issues in Front Office Operations

7.1.1        Change in technology

7.1.2        Change in tourists needs and demands

7.1.3        Change in socio-political environment

Housekeeping Operations


1.      Maintaining Guestrooms and Public Spaces

1.1.1        typical of cleaning responsibilities

1.1.2        typical of cleaning procedure

1.1.3        guest room inspection program

1.1.4        sustaining a green, allergen-free environment


2.      Inventory Management and Cost Control

2.1.1        Establishing and maintaining par levels

2.1.2        Inventory control

2.1.3        Budget and control


3.      Laundry Operations

3.1.1        Planning an on-premises laundry

3.1.2        Selection machinery and equipment

3.1.3        Producing clean lines and terry


4.      Safety and Security in Housekeeping

4.1.1        Safety procedures for the housekeeping staff

4.1.2        Common chemicals Hazards

4.1.3        Security responsibilities and procedures


5.      Managing the Guest Experience

5.1.1        The customer-focused environment

5.1.2        Towards a positive service culture

5.1.3        Effective and polite communication in guest service


6.      Contemporary issues in Housekeeping

6.1.1        Change in technology

6.1.2        Change in tourists needs and demands

6.1.3        Change in socio-political environment


Course Title: Communication Skills

Program: Certificate Course

Course Length: 16 weeks



Student Learning outcomes


1.      English

Candidates should be able to:



Communicate in both Urdu and English effectively